Rich Snippets Tips in SEO (SEO TIPS)

Rich Snippets(Tips in SEO):

     Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.Power Point Presentation on SEO Rich Snippets.

Google rich snippets. What the heck are those?

They're these awesome things that can help you improve your SEO, and 

generate more site traffic from the SERPs, and I'm going to tell you how to set

them up in this post.

Bet I got your attention now, right?

Well to answer your question, let me first pose another question to you. Have 

you noticed that when doing a Google search, certain listings just look sexier 

than others? For example, if you were doing a search for "apple pie," which of

 these listings when you rather click on?

Google rich snippets extract information from your website to display on 

your site's listing in the search results, in addition to the typical page title, 

page URL, and meta description. This extra information can include photos, 

ratings, author information, and more.

Rich snippets are often overlooked in businesses' SEO strategies because

 they are more difficult to implement than traditional on-page SEO strategies. 

But it would be well worth your while to spend a little time learning how to do 

this. Adding this content-rich information to your Google search listings 

draws the eye and can increase your listings' click-through rates by 30%, even

 when you're not in the #1 position. 

Types of Rich Snippets

Google can interpret the following Rich Snippets:

• Reports
• Individuals
• Products
• Companies and organizations
• Recipes
• Events
• Music
• Videos

Generating Rich Snippets

Rich snippets, the brief descriptions that appear along with listings on search pages, 

can play a key role in creating high conversion rates by offering search engine users 

more information about how a site can meet their needs. Rich Snippets can be 

generated using a fairly straightforward form of mark-up within the HTML of your site.

Micro Data and Schema.org

Micro Data is a form of mark-up designed to describe elements on a web page and can be combined 

with HTML to define items (person, event, etc.).   Schema.org is a universally supported vocabulary

 extension and is used in Micro Data. Micro Data and Schema.org are standardized to be usable by all 

major search engines.

In addition to the generation of rich snippets and potential increases in CTR, using this mark-up serves

 to provide more overall information to search engines about your site’s content. There are also new

 tools, such as Google Recipe Search, being developed using Micro Data and Schema.org by search 

engines, which could create additional marketing opportunities.

Important Note: Be sure to fully review and understand the mark-up guidelines provided by Google 

and other search engines. You should never include mark-up content that cannot be seen by users, or 

content that is inaccurate or irrelevant to your site. Actions such as these could result in ranking 

penalties.

Generating rich snippets is an important step in maximizing CTR, and use of Micro Data and

 Schema.org puts you at the forefront of additional opportunities that may arise through effective 

use of this mark-up.

For help with generating rich snippets, please contact us to learn more and how Micro Data and 

Schema.org could be applied to your website project.